Susann Weinelt is Director of Marketing at Solliance, where she leads marketing strategy, positioning, messaging, and content initiatives across the company's services, products, and partner ecosystem. She works closely with technical experts and executive leadership to help organizations understand complex technology solutions and the business value they create.

​

With more than 15 years of experience spanning product marketing, product management, communications, and business strategy, Susann has helped technology companies launch products, enter new markets, strengthen customer adoption, and improve how they communicate with customers. Her background includes leadership roles across SaaS, digital platforms, and technology services, with a focus on connecting user needs, product capabilities, and business goals.

​

At Solliance, Susann is responsible for shaping the company's market positioning, digital presence, content strategy, and customer engagement efforts. Her work spans corporate marketing initiatives, conference marketing, website strategy, content development, and supporting clients with marketing, SEO, positioning, and growth-related projects. She combines customer research, market analysis, and practical storytelling to help organizations better understand the opportunities and challenges involved in modernization, AI, cybersecurity, and data transformation initiatives.

​

Originally trained as a cultural anthropologist, Susann brings a user-centered perspective to marketing and business strategy. She is passionate about understanding how people make decisions, identifying what customers actually need, and translating complex ideas into clear and actionable communication. Her approach emphasizes clarity, practicality, and measurable outcomes over marketing jargon and unnecessary complexity.

​

Before joining Solliance, Susann held senior marketing and product leadership roles across Europe and North America, helping growing technology companies refine their offerings, improve customer experiences, and bring new products to market.