Khristian A. Howell is a globally recognized brand strategist and creative advisor who specializes in transforming complex ideas into clear, compelling narratives that drive growth. As Principal, Brand & Narrative Strategy at Solliance, she partners directly with executive leadership to shape the firm’s voice, positioning, and external visibility — ensuring the brand’s evolution reflects its innovation, precision, and human impact.

 

With more than two decades of cross-industry experience spanning tech, media, consumer goods, retail, and healthcare, Khristian brings a rare blend of strategic clarity and creative instinct. Her work sits at the intersection of brand governance, executive communications, and go-to-market storytelling — helping organizations make confident, high-integrity decisions about how they show up in the world.

 

Prior to joining Solliance, Khristian built and scaled a multi-platform design and consulting brand, launched consumer products into Target and Nordstrom, and served as an executive advisor to GenAI and B2B analytics platforms navigating early-stage growth and market positioning. Her expert commentary has been featured on national platforms including the TODAY Show, HGTV, Better Homes & Gardens, and ELLE DECOR.

 

At Solliance, she supports internal teams and external stakeholders alike — helping the firm communicate its boldest ideas with clarity, cohesion, and resonance.